Learn the business side, in five minutes at a time.
For the business you run, or the one you're planning. Short, plain lessons on testing an idea, registrations, GST, money and customers in India — each one ending in a free tool that does the thing it taught.
Start the first lessonCourses
Starting out
From idea to first sale
For anyone with a skill, some savings and a city: how to pick an idea you can start, test it cheaply, cost it honestly, and set it up properly.
7 lessons · 39 min
Starting or trading
Money to start or grow
For a business you are starting or one you want to grow: what a bank looks for, the four big government schemes, and the habits that make you easy to lend to.
8 lessons · 46 min
Starting or trading
GST without the fear
For anyone already selling, or about to: when you need GST, how the tax moves, composition or regular, the returns, and what is on an invoice.
8 lessons · 47 min
Already trading
Running it month to month
For a business that is already trading: pricing for margin, keeping cash in the bank, the filing year at a glance, and being found by customers.
9 lessons · 54 min
Starting or trading
Finding and keeping customers
For a business you run or one you are about to open: who your best customers are, selling on WhatsApp and marketplaces, reviews, and bringing people back.
5 lessons · 27 min
Starting out
Choosing where to trade
For anyone about to rent a shop, kitchen or office, or deciding whether they need one: where to set up, what to check in a rent agreement, and fitting out on a budget.
4 lessons · 22 min
Starting or trading
Selling food from home
For a home cook, baker or tiffin service, starting or already selling: the FSSAI registration, pricing that pays, kitchen habits, and selling online.
4 lessons · 22 min
Starting or trading
Running a shop
For anyone opening a kirana, general store or small retail shop, or already behind the counter: what to stock, suppliers, display, the day's cash and credit to regulars.
5 lessons · 27 min
Starting or trading
Running a service business
For tutors, salons, repair shops, consultants and freelancers, starting or established: pricing your time, packaging what you do, bookings, quotes and growing without burning out.
5 lessons · 28 min
Starting or trading
Selling online on your own
For anyone selling, or about to, through Instagram, WhatsApp or their own website instead of a marketplace: setting up, photos, payments, shipping and returns.
5 lessons · 28 min
Already trading
Selling to other businesses
For a business that sells, or wants to sell, to companies, shops, institutions or government: quotations, purchase orders, checking a new customer, GeM and big-customer risk.
5 lessons · 27 min
Starting or trading
Protecting what you build
For a business you run or are about to start: insurance, simple written agreements, protecting your name, common scams, and what to do when a notice arrives.
5 lessons · 28 min
Already trading
Growing the business
For a business that is working and wants more: raising prices, adding a product, a second location, and whether franchising fits.
4 lessons · 23 min