Starting or trading

Finding and keeping customers

For a business you run or one you are about to open: who your best customers are, selling on WhatsApp and marketplaces, reviews, and bringing people back.

1. 01Who your best customers areFind the few customers who bring most of your money, and point the rest of your effort at more like them.5 min · ends with ask anything
2. 02Selling on WhatsApp BusinessSet up a catalogue, quick replies and broadcast lists that sell without spamming anyone.6 min · ends with business page
3. 03Reviews and word of mouthAsk for reviews in a way customers actually follow through on, and answer the bad ones well.5 min · ends with business page
4. 04Marketplaces, or your own customers?Weigh selling through a marketplace or delivery app against building customers who come to you directly.6 min · ends with ask anything
5. 05Bringing customers backTurn a one-time buyer into a regular with follow-ups, small rewards and good service.5 min · ends with ask anything